How to Use Amazon Marketing Services to Boost Your Sales
- by siteadmin
AMS, or Amazon Marketing Services, are powerful tools that can boost your business’s sales. They come in three forms: Headline Search Ads, Sponsored Products, and Product Display Ads.
Each ad type has its own advantages and can improve brand visibility, drive traffic to your products, and increase sales. Having a strong AMS strategy is essential for boosting your business’s sales.
Headline Search Ads
Headline Search Ads are an effective way to boost sales and brand awareness on Amazon. They are available to all brand owning merchants and appear at the top of search results pages (SERPs).
The ads can display up to three products and can be run as part of an ad campaign for a specified duration. They work on a pay-per-click basis and can be set up to target specific keywords or broad terms.
Using Headline Search Ads efficiently is important for the success of your campaign. It's best to use your budget wisely and make adjustments to your bidding as needed.
One of the most common mistakes sellers make is not raising bid prices enough to get their ads in the right position on a particular keyword. This can result in a lower number of impressions and more cost per click than you expect.
To maximize your headline search ads' effectiveness, consider using a pain point-focused headline that uses keywords and queries customers are searching for in order to solve their problems. Then, explain how the product or service you're selling can help them solve that problem.
Sponsored Products Ads
Amazon offers a variety of advertising products that help you reach your customers at all stages of the buyer journey and drive sales. These include sponsored products ads, brand ads and product display ads.
Sponsored products are paid ads that appear in high-traffic areas like the first page of shopping results and product detail pages. These ads are highly targeted and show up when shoppers are looking for products just like yours, making them more likely to buy.
With this ad type, you can set a daily budget and target shoppers by keyword. You can also control your CPC (cost per click) and see how many people clicked on your ad and how much they purchased.
If you're new to Amazon advertising, there are plenty of resources on the web that will walk you through the process. One of the best is Sellics' The Amazon PPC Complete Guide: How Pay Per Click Advertising Works on Amazon.
Product Display Ads
Product Display ads are a great way to target shoppers who are already browsing Amazon and show them your products. These ads appear on the right-hand side of a product detail page underneath the Buy Box.
These ads can also be used to cross-sell and upsell to your existing customers or connect with shoppers who haven’t purchased from you before. This is a great way to increase your conversion rate and grow your customer base.
Sponsored Display Ads (formerly known as Product Display Ads) give sellers and agencies the power to reach their audience across a variety of channels on and off Amazon. They also allow advertisers to retarget customers across the Amazon site, competitor listings, and third-party websites and apps.
This ad format is priced on a cost-per-click basis and works by targeting customers based on their interests and shopping behaviors. They also automatically populate ad creative with information from your product’s detail page, including prime eligibility, coupons, and deals.
Sponsored Brands are a new ad type on Amazon that helps to draw attention to your entire product line. By advertising with Sponsored Brands, you can help to create awareness for your brand and promote your products in a more widespread way. They appear in prominent places on relevant shopping results and product detail pages, and help shoppers discover your brand among similar products.
The ad format allows you to feature up to three products in one line and is a great way to promote a wide selection of items from your catalog. This type of ad is also easy to create and requires little effort on your part.
When you’re using this ad type, it is recommended to write catchy headlines and use high-quality images for the products being highlighted. Poor-quality images can skew a shopper’s view of the item and result in fewer sales.
As with all Amazon advertising campaigns, Sponsored Brands ads are a pay-per-click (PPC) ad type and should be run for at least one month to get the most return on investment (ROI). You can set a minimum daily budget of $1 and can bid in an auction to determine your price per click.
AMS, or Amazon Marketing Services, are powerful tools that can boost your business’s sales. They come in three forms: Headline Search Ads, Sponsored Products, and Product Display Ads. Each ad type has its own advantages and can improve brand visibility, drive traffic to your products, and increase sales. Having a strong AMS strategy is essential…